Privacy Policy
Effective date: 11 November 2026
1) Who we are
This website, ethernastore.com, is run by DCI Brands LLC (“Etherna”, “we”, “us” or “our”). Address: 312 W 2nd Street, #1086, Casper, WY 82601, USA Email: support@ethernastore.com
For visitors in the EEA and the UK, DCI Brands LLC is the data controller. For California residents, we are a business under the CPRA.
Age restriction: our site and products are for adults 21 and older only. We do not knowingly collect data from anyone under 21.
2) What this site does
This site shows our products. You cannot buy on it: we give prices by email, and bulk orders are made by request. You do not need an account.
3) What we collect
3.1 When you ask for a bulk order
The bulk-order form asks for your name, email, country, the product and the quantity, and if you choose, your company, phone and a message. We keep each request on our own server, where only our staff can read it, and use it to answer you and arrange your order.
3.2 When you chat with us
When you write to us in the chat, we keep your messages, our answers and the time of each. If you leave your email in the chat, we keep it too and use it only to send you our answer when you have left the page. A cookie keeps the conversation on your device; we store only a one-way fingerprint of it, not the cookie itself. We delete each conversation 180 days after its last message.
3.3 When you email us
We keep your email address and what you write, to answer you.
3.4 What every visit sends
Like any website, our server receives your device’s IP address and browser details with each request. We use them only to deliver the pages, keep the site secure and stop spam. To limit how often one network can send a chat message or a bulk-order request, we count requests by a scrambled form of the address, kept in memory only. We do not use any of this to build a profile of you.
4) Cookies
This site sets at most two cookies, and both are needed for the site to work:
kit_ageremembers that you confirmed you are 21 or older, and your cookie choice. It is kept for a year.__Host-kit_chatkeeps your chat with us. It is set only when you write to us in the chat, and kept for 180 days.
No cookie on this site tracks you. Every cookie and your choice are on our Cookies page.
5) Why we use your data (legal bases)
Under the GDPR, we rely on:
- Steps you ask us to take before a contract, and the contract itself: answering your bulk-order request, chat or email, and arranging and delivering your order.
- Legitimate interests: keeping the site secure and stopping spam.
- Legal obligation: tax and accounting records for orders, and the age restriction.
We use your email only for the reason you gave it to us.
6) Who we share it with
We share personal data only with providers that work for us under our instructions, and only as far as they need it:
- Website hosting: our servers, on Google Cloud in the United States.
- Email: our own mail server, on a server we rent from OVH in the United States, which sends our emails; and our team’s mailbox provider, Namecheap (Private Email), which holds the emails we receive.
- Delivery: shipping carriers, when you place an order.
- Professional advisers: legal, tax and accounting.
- Authorities: where the law requires it.
- A buyer of our business, if it is sold, under the same protections.
We do not sell or share your personal information.
7) International transfers
Our servers are in the United States. If you write to us from outside the US, your data goes there. For the EEA and the UK, we use lawful safeguards such as the EU Standard Contractual Clauses where they are required. Ask us for details.
8) How long we keep it
- Chat conversations: 180 days after the last message.
- Bulk-order requests and emails: as long as we need them to deal with your request and keep our records, then we delete them.
- Order, tax and accounting records: as long as the law requires, often 7 years.
9) Security
We protect your data with encryption in transit, access limited to the staff who need it, and other technical and organisational measures. No system is completely secure; if you think your data has been misused, tell us.
10) Your rights
EU and UK (GDPR)
You can ask us to:
- give you a copy of your data, or correct it,
- delete it,
- limit or stop how we use it,
- give you the data you gave us in a form you can take elsewhere.
California (CPRA)
You can ask us:
- what personal information we hold about you, and for a copy,
- to delete it, with some exceptions,
- to correct anything that is wrong.
We do not sell or share personal information, and we do not use sensitive information.
To use any of these rights, email support@ethernastore.com. We may check that the request is yours, and we answer within the time the law sets. You will not be treated differently for using your rights.
11) Children
Our site is for adults 21 and older only. If you think someone under 21 has given us data, contact us and we will delete it.
12) Links to other sites
Our site may link to sites we do not run. Their own privacy policies apply there.
13) Changes to this policy
We may update this policy. The effective date at the top shows the latest version, and we point out important changes on the site.
14) Contact
DCI Brands LLC Email: support@ethernastore.com Address: 312 W 2nd Street, #1086, Casper, WY 82601, USA
If you are in the EU or the UK, you may complain to your local data protection authority. We ask you to contact us first, so we can try to put things right.